Mortimer Whittaker O’Sullivan has created London bus-side advertising to promote AOL’s broadband services in a two-week campaign beginning on March 31.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the newly-formed team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.
Advertising generally takes precedence over the more modest discipline of design when it comes to brand strategy, but marketers should recognise that they have the same influence over consumers’ perceptions.