…Zenith Optimedia and Meridian Outdoor have brokered a deal with Viacom Outdoor for four London buses to be wrapped as the Thunderbird 3 craft from the new Universal Pictures’ film Thunderbirds. The design of the buses is by Tea.
Research from Thinkbox and academics demonstrates the interplay between audio and video for recollection, effectiveness and distraction.
If the retailer doesn’t make £1.50 profit on each pound spent on marketing, it’s marketing budget will be reduced, said the business’s CEO.
The reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
The drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.