London is a departure lounge

CityJet, London’s business airline, is launching its first advertising campaign.

The £4m campaign targets business and premium passengers and focuses on the time savings that can be made by flying from London City Airport compared to Heathrow Airport. The creative concept is “London is our lounge”.

The campaign takes in digital, outdoor, press and online activity created by Euro RSCG. The outdoor work shows landmarks in the capital, including the South Bank, Regents Park and Liverpool Street with departure lounge chairs and a CityJet departure board.

Underground activity uses a creative featuring an Eastenders-style map of London and specific journey times from tube door to plane comparing City Airport against Heathrow.

The campaign also includes live CityJet flight departures displayed on the Reuters News Ticker on Canary Wharf.


When chocolate is an education

Stuart Turner

Luxury brand La Maison Du Chocolat believes now is the time to grow its bottom line. It is embarking on an ambitious expansion drive in Asia while aiming to stay true to the standards its reputation is built on.

Troubleshooters bail out brands

Stuart Turner

As more companies do away with marketing directors and use interim marketers who specialise in short-term project management, Jo Roberts asks whether this will have a long-term impact on how marketers view their careers.


    Leave a comment