The London Olympic bid team has shortlisted M&C Saatchi with Unity, Delaney Lund Knox Warren with Naked, Leo Burnett with MGM Media and WCRS with PHD Media for its combined advertising and media planning brief.
Grey Worldwide’s TV ad campaign for Procter & Gamble’s Flash cleaning range has had to be changed following complaints by the Greek embassy. The embassy objected to the portrayal of Greek nationals.
Burger King head of marketing Paul Reynish has been promoted to marketing director. His remit will be expanded to include a more operational role, including having more influence over the fast-food chain’s marketing strategy and implementation in the UK. Reynish was appointed to head of marketing in January this year (MW January 9) following the […]
Pet Plan, the Allianz Cornhill-owned pet insurer, is understood to be looking for a new advertising agency.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.
With audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.