London Tourist Board rejigs senior management as md bows out early

London Tourist Board (LTB) marketing director Sandra Elliot has been promoted to the new position of deputy chief executive in a staff shake-up.

Elliot retains marketing responsibilities and will also act as interim chief executive until the post is filled. The marketing director title is being abolished.

Managing director Paul Hopper was due to retire later this year but quit the board last week because of ill health. The managing director title is to be changed to chief executive.

LTB has finalised plans for a &£7m, two-year marketing campaign for London using the new Totally London branding (MW January 30). The first phase of the campaign will be domestic and include national press advertising supported with promotional offers for London attractions, theatres and hotels. The advertising will be rolled out to other countries, including the US, later in the year.

The campaign has been devised by Abbott Mead Vickers.BBDO, with media planning and buying by OMD UK.

LTB is also hunting a marketer for a three-month contract to promote the capital to Londoners and ensure they keep the entertainment and retail sectors buoyant in the face of fears of terrorism.


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