London’s Hottest Properties signs up Big Yellow Self Storage
LWT’s new TV series London’s Hottest Properties has signed up Big Yellow Self Storage as its sponsor. The programme starts on April 11.
LWT’s new TV series London’s Hottest Properties has signed up Big Yellow Self Storage as its sponsor. The programme starts on April 11.
Abbott Mead Vickers.BDDO has created a radio campaign for card carton manufacturer Tetra Pak, highlighting the environmental benefits of this form of packaging. The 30-second ad is called More and More.
Bacardi Martini is to replace Vinnie Jones with lesser-known actor Raoul Bova as the new face of its Bacardi rum ads. Bova is currently starring in Under the Tuscan Sun.
With so many UK households still not receiving digital, any government that tries to switch off analogue broadcasts is asking for trouble.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.