Long live the Secret Marketer

Dear Secret Marketer, it is with regret that I read you are departing after three years (MWlinks.co.uk/SecretMarketer). Your column has given me great pleasure over that time and I will miss your insight and humour – this comes from a sales director too! Best regards and good luck to your successor.

Paul Tynan
Sales director
Cereal Partners UK


Make the most of vouchers and incentives with mobile

Webops Temp

Marketers will never capitalise on the growing voucher and incentive market if they continue to ignore the mobile channel (www.mwlinks.co.uk/DealChasers). To engage consumers with their brand, marketers should be striving to bridge the gap between the high street and online/ mobile technology can be used to drive customers in store and secure customer loyalty. Smartphones […]

Putting noble back into marketing

Webops Temp

Hats off to Unilever, which has gone against the grain to call for a much-needed overhaul of the nature of the marketing profession (MWlinks.co.uk/Unilever Noble). I wholeheartedly agree that the current fabric of marketing is based on price alone and the weave now needs to reflect the increasing appetite of consumers for value added extras. […]

Groupon needs to focus on real deals

Webops Temp

Groupon may be refocusing its marketing efforts from customer recruitment to retention, but will this really help in its efforts to ‘shore up future custom’ (www.mwlinks.co.uk/GrouponCuts)? With consumers continuing to tighten their purse strings, the brands that are successful will be those offering discounts that are relevant in terms of product, brand and timing. It’s […]