Longevity and ageism: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of long tenures to the issue of age representation, it’s been a busy week. Here is my take.
The grass isn’t always greener
If there’s one industry obsessed with change it’s marketing. Whether it’s shiny new technology, the attitude of young demographic groups or the opportunity of digital platforms, there’s nothing some marketers like more than switching it up.