Beauty giant L’Oréal is on a mission to open its doors to a wider variety of marketing talent. However, chief marketing and digital officer for the UK and Ireland, Lex Bradshaw-Zanger, explains this aim is not as straightforward as it may appear from the outside.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.
Having initially gone on a year-long sabbatical, Hugh Pile has now made the decision to take on a permanent role with his family’s business Blue Skies Holdings as it transitions to become a consumer-facing brand.
Addressing marketing’s lack of socio-economic diversity could be the key to creating a more inclusive industry in general. However, making a difference starts with taking practical steps.
From women’s sport and retail media to a focus on loyalty and the rise of discounters, 2022 has been a good year for shaking up the status quo.
Having recruited a marketer to manage its character brands in June, M&S is flexing mascots such as Percy Pig into new categories to broaden their appeal.
Choosing to set investment levels based on how many “quality” customers it can acquire – rather than a fixed budget – Moonpig has cut marketing spend to maintain profitability amid the cost crisis.
Patience, open communication and human contact are crucial when navigating price changes in the B2B world, particularly in the current climate.