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L’Oréal: Marketing careers need demystifying
With a goal to promote L’Oréal as an “amazing marketing organisation”, CMO Lex Bradshaw-Zanger believes apprenticeships are a “low risk, high reward” way to attract new talent.
Beauty giant L’Oréal is on a mission to open its doors to a wider variety of marketing talent. However, chief marketing and digital officer for the UK and Ireland, Lex Bradshaw-Zanger, explains this aim is not as straightforward as it may appear from the outside.
