AI can help recruiters tackle high applicant volumes, but it can’t take on a large role, says Michael Kienle, global vice-president of talent acquisition at L’Oréal.
Marketing is where L’Oréal gets its leaders from, so supporting diverse employees to build a career is vital for future growth, says talent boss Michael Kienle.
Data-driven, savvy, creative – these are just some of the qualities L’Oréal wants from its marketers, says Micheal Kienle, global VP of talent acquisition.
BP marketing boss Nicola Buck urges marketers not to forget about brand building in a rapidly evolving world focused on data.
L’Oréal, alongside EE, P&G, Unilever and PepsiCo, are taking part in the first practical trials of ISBA’s much talked about cross-media measurement tool Origin.
Being unafraid to tackle new cultures and challenges is what led Lex Bradshaw-Zanger to work for McDonald’s and Facebook before joining L’Oréal.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
With a goal to promote L’Oréal as an “amazing marketing organisation”, CMO Lex Bradshaw-Zanger believes apprenticeships are a “low risk, high reward” way to attract new talent.
The transgender model and activist believes brands can learn a lot from her experience with L’Oréal, warning their diversity and inclusion efforts will become “tokenistic and stale” if they aren’t “plugged into reality”.
Marketers may increasingly be expected to have an analytical mind but, as leaders from L’Oréal, General Mills and the WFA debate, does that come at the expense of creative thinking?
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.
Lex Bradshaw-Zanger, L’Oreal UK and Ireland CMO, discusses innovation, team structures and why the 1980’s was the best time for TV.
De-siloing, in-sourcing, “mutual upskilling”: L’Oréal’s digital chief on how the beauty giant is reacting to market disruption.
L’Oréal is shifting to offer services in a “new era” for the brand that sees it aim to become the number one beauty tech company.
The collaboration will see L’Oréal’s beauty brands create augmented reality experiences that can be delivered through Facebook as it looks to bring the technology to the masses.