Marketing 3.0: How L’Oréal is embracing new marketing codes
Ellen HammettDe-siloing, in-sourcing, “mutual upskilling”: L’Oréal’s digital chief on how the beauty giant is reacting to market disruption.
L’Oréal CMO: Companies that just sell products will not be successful
Molly FlemingL’Oréal is shifting to offer services in a “new era” for the brand that sees it aim to become the number one beauty tech company.
L’Oréal looks to drive up ecommerce sales in AR partnership with Facebook
Sarah VizardThe collaboration will see L’Oréal’s beauty brands create augmented reality experiences that can be delivered through Facebook as it looks to bring the technology to the masses.
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How L’Oréal drives marketing effectiveness and media neutrality
Sarah VizardL’Oréal has developed a tool, dubbed cockpit, that measures the ROI and productivity of its media investments in real time so it can see what is working and make decisions based on performance, not internal goals or preconceptions.
L’Oréal moves into wearables for the first time with UV light tracking device
Leonie RoderickThe battery-free device is worn on a user’s thumbnail, and monitors how much UV light the wearer is exposed to.
L’Oréal: Innovate when business is good, not when change is critical
Leonie RoderickThe French beauty giant’s new marketing boss takes aim at agencies that claim it isn’t a problem to lose clients, and urges brands not to put off innovation until the business is in trouble.
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L’Oréal’s new CMO on why brands shouldn’t have a digital strategy
Leonie RoderickThe Canadian marketer has only been in his role for two months, but feels optimistic about the opportunity to expand L’Oréal’s digital capabilities.
International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers
Charlotte RogersPlus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.
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L’Oréal faces backlash after dropping influencer following ‘racist’ comments
Leonie RoderickThe beauty conglomerate has been criticised for its decision to end its contract with activist and trans influencer Munroe Bergdorf – less than 48 hours after announcing the partnership.
L’Oréal on why communicating the science behind the beauty takes true collaboration
Charlotte RogersClose collaboration between marketing and science helps generate new ideas and bring innovative products to market, says Steven Shiel, scientific director at L’Oréal UK & Ireland.
L’Oréal’s Hugh Pile takes sabbatical to help run family business
Sarah VizardL’Oréal’s CMO for Western Europe will be replaced but Pile will ‘stay connected’ with the company and return in a new role.