L’Oréal’s top marketer on how his multicultural background became his ‘secret weapon’
Josh StephensonBeing unafraid to tackle new cultures and challenges is what led Lex Bradshaw-Zanger to work for McDonald’s and Facebook before joining L’Oréal.
L’Oréal: The YOLO effect is outweighing inflation
Molly InnesL’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
L’Oréal: Marketing careers need demystifying
Charlotte RogersWith a goal to promote L’Oréal as an “amazing marketing organisation”, CMO Lex Bradshaw-Zanger believes apprenticeships are a “low risk, high reward” way to attract new talent.
Munroe Bergdorf: L’Oréal controversy was a ‘masterclass’ in dialogue and humility
Michaela JeffersonThe transgender model and activist believes brands can learn a lot from her experience with L’Oréal, warning their diversity and inclusion efforts will become “tokenistic and stale” if they aren’t “plugged into reality”.
Are CMOs feeling the pressure in an age of tech and data?
Marketing Week ReportersMarketers may increasingly be expected to have an analytical mind but, as leaders from L’Oréal, General Mills and the WFA debate, does that come at the expense of creative thinking?
L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.
L’Oréal’s UK CMO: The role of the marketer is getting harder and harder
Molly FlemingLex Bradshaw-Zanger, L’Oreal UK and Ireland CMO, discusses innovation, team structures and why the 1980’s was the best time for TV.
Marketing 3.0: How L’Oréal is embracing new marketing codes
Ellen HammettDe-siloing, in-sourcing, “mutual upskilling”: L’Oréal’s digital chief on how the beauty giant is reacting to market disruption.
L’Oréal CMO: Companies that just sell products will not be successful
Molly FlemingL’Oréal is shifting to offer services in a “new era” for the brand that sees it aim to become the number one beauty tech company.
L’Oréal looks to drive up ecommerce sales in AR partnership with Facebook
Sarah VizardThe collaboration will see L’Oréal’s beauty brands create augmented reality experiences that can be delivered through Facebook as it looks to bring the technology to the masses.
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How L’Oréal drives marketing effectiveness and media neutrality
Sarah VizardL’Oréal has developed a tool, dubbed cockpit, that measures the ROI and productivity of its media investments in real time so it can see what is working and make decisions based on performance, not internal goals or preconceptions.
L’Oréal moves into wearables for the first time with UV light tracking device
Leonie RoderickThe battery-free device is worn on a user’s thumbnail, and monitors how much UV light the wearer is exposed to.
L’Oréal: Innovate when business is good, not when change is critical
Leonie RoderickThe French beauty giant’s new marketing boss takes aim at agencies that claim it isn’t a problem to lose clients, and urges brands not to put off innovation until the business is in trouble.
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L’Oréal’s new CMO on why brands shouldn’t have a digital strategy
Leonie RoderickThe Canadian marketer has only been in his role for two months, but feels optimistic about the opportunity to expand L’Oréal’s digital capabilities.
International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers
Charlotte RogersPlus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.