Lost connection sobers surfer

In response to a recently published letter, headlined “E-commerce must deliver on promises” (MW last week), may I point you to the article on the launch of the trial site of www.ebooze.co.uk in the online version of your magazine last week.

The link to the Website that runs alongside this article has consistently failed to connect. What was initially a “Wow!” factor for me is now an “Oh no!” factor, as yet another Internet startup fails to deliver and loses a potential customer.

Now to check out the www.lastorders.com Website.

Iain Laing

Nestlé Rowntree

York, Yorkshire


Crummy slogan galls the gals

Marketing Week

Marketing folk “up North” have really used their loaf to provide a few crumbs of comfort for pre-menstrual women. A new functional, hormone-rich bread from William Jackson Bakery of Hull claims to “ease pre-menstrual tension”. The company has cannily targeted a slice of the market not previously toasted as rampant consumers. But William Jackson could […]

Fuller’s launch sweetens organic ale sector

Marketing Week

The rapidly expanding organic beer sector is to receive a major boost with the national launch of a bottled ale from London brewer Fuller’s. Fuller’s Organic Honey Dew, a honey-flavoured ale made with organic English malts and hops, will be sold in 500ml bottles in supermarkets next month. The beer, which is accredited by the […]


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