Miles Calcraft Briginshaw Duffy has created a campaign to stop people from reporting lost mobile phones as stolen (MW June 24). It breaks this week.
McCann Erickson has created an outdoor campaign for the British Coffee Association that aims to remind consumers that sometimes only a coffee will do. It has the strapline ‘Coffee. Irreplaceable’. Media is by Mindshare…
Krispy Kreme the doughnut maker, is launching a Sugar ‘n’ Spice variant for Halloween.. The doughnuts, which are flavoured with cinnamon and pumpkin, will be available in October and November.
Catalogue retailer Index has appointed Mike Makinson as its marketing director. Advertising agency Clark McKay & Walpole has also been signed up to create the brand’s first television advertising push in ten years, as a project. Under new chief executive Tim James, formerly trading director at Homebase, Index is being transformed into a standalone business. […]
Revolut is in the process of hiring 45 marketers and sees the expansion of its marketing team as a key element in its bid to become market leader.
Ellie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.