Lost mobile phone campaign to launch
Miles Calcraft Briginshaw Duffy has created a campaign to stop people from reporting lost mobile phones as stolen (MW June 24). It breaks this week.
Miles Calcraft Briginshaw Duffy has created a campaign to stop people from reporting lost mobile phones as stolen (MW June 24). It breaks this week.
McCann Erickson has created an outdoor campaign for the British Coffee Association that aims to remind consumers that sometimes only a coffee will do. It has the strapline ‘Coffee. Irreplaceable’. Media is by Mindshare…
Krispy Kreme the doughnut maker, is launching a Sugar ‘n’ Spice variant for Halloween.. The doughnuts, which are flavoured with cinnamon and pumpkin, will be available in October and November.
Catalogue retailer Index has appointed Mike Makinson as its marketing director. Advertising agency Clark McKay & Walpole has also been signed up to create the brand’s first television advertising push in ten years, as a project. Under new chief executive Tim James, formerly trading director at Homebase, Index is being transformed into a standalone business. […]
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.