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McCann Erickson creates coffee campaign

Marketing Week

McCann Erickson has created an outdoor campaign for the British Coffee Association that aims to remind consumers that sometimes only a coffee will do. It has the strapline ‘Coffee. Irreplaceable’. Media is by Mindshare…

Index firms up team to go it alone

Marketing Week

Catalogue retailer Index has appointed Mike Makinson as its marketing director. Advertising agency Clark McKay & Walpole has also been signed up to create the brand’s first television advertising push in ten years, as a project. Under new chief executive Tim James, formerly trading director at Homebase, Index is being transformed into a standalone business. […]

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