Lotus poised to relaunch brand with McCann’s help

Group Lotus, the sports car maker, has appointed McCann Erickson Central to handle the relaunch of the Lotus brand.


McCann will be the car marque’s lead agency tasked with developing a strategy to “thrust Lotus back to the front of the supercar pack”
Lotus hopes to draw on the brand’s heritage and redevelop its corporate identity.

It is overhauling its web strategy, support materials and brochures ahead of the planned launch at the Paris Motorshow in September 2010.
Lotus says McCann was appointed based on its creativity, passion and synergy with the Lotus brand.

The sports car returned to Formula 1 racing this year after an absence of 16 years. its racing teams previously won seven F1 championships.


Obama blasts BP apology advert

Pitch reporter

An ad campaign for BP apologising for the oil spill polluting the Gulf of Mexico has been criticized by US President Barack Obama, who has said the money should be spent on clean-up efforts and on compensating fishermen and small business owners who have lost their jobs because of the spill.

Take your inspiration from a higher level

Mark Choueke

It seems that insurer Prudential, recently in the headlines for proposing one of the largest and most audacious deals ever by a British company, is about to hit the skids. Though nothing will be made formal until a shareholder vote next Monday, it appears that Prudential’s proposed $35.5bn (£24.6bn) takeover of AIA, the Asian insurance arm of its rival AIG, is dead.


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