The agency previously worked with the beverage company on its tea brands but will now also handle its eight roast and ground coffee products. It is now working on a new campaign for next year. It will include press, outdoor and radio and may extend to TV in the future.
It will also develop cohesive brand identity for the range, which has a number of different sub-brands. These include its fair-trade line, its range of signature blends and the recently launched D-caff Coffee Co.
Andrew Jones, coffee brand manager at Taylors of Harrogate, says: “We have not advertised the brands for many years. This really is a change and a scaling up of our ambitions.” The company claims to have just under 10% of the UK roast and ground coffee market.
Taylors of Harrogate is part of Bettys & Taylor of Harrogate and the company employs over 1,000 people with an annual turnover of over £60m.