LoveFilm says happy Valentine’s Day
LoveFilm has created a Valentine’s Day video montage of Bryan Adams’ classic love song ‘Everything I do, I do it for you’ using words from iconic films spliced together.
https://player.vimeo.com/video/36685192
LoveFilm has created a Valentine’s Day video montage of Bryan Adams’ classic love song ‘Everything I do, I do it for you’ using words from iconic films spliced together.
https://player.vimeo.com/video/36685192
Coca-Cola has launched a TV ad featuring Mark Ronson and Katy B as part of its Move to the Beat campaign to support its London 2012 Olympic sponsorship.
Luxury crystal brand Swarovski is introducing Lola&Grace, an affordable fashion jewellery brand, in a bid to target teenagers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.