LoveFilm strikes ABC deal for US shows
LoveFilm has struck a TV streaming deal with Disney as faces new competition from UK entrant Netflix for market share. Read the full story here.
Intel to back Ultrabook category with major marketing push
Lara O'ReillyIntel is set to launch its biggest marketing campaign in almost a decade to promote the chip maker’s vision for Ultrabooks, the new devices the chip maker says will dominate the laptop market in the coming months.
Brand development will save you from the storm
Marketing WeekPlaying it safe is perhaps the most popular way to navigate choppy waters and there is certainly comfort and reassurance in turning to tried and trusted solutions. Just ask football managers Arsene Wenger and Sir Alex Ferguson, who last week turned to semi-retired legends of the past to boost their playing squads for the challenges […]
Ann Summers picks size 16 ‘real woman’ as face of brand
Rosie BakerAnn Summers is to launch a Valentine’s Day marketing campaign starring a size 16 woman who won a competition to be the face of the brand.
Peloton CMO departs after 11 months to take top marketing job at Verizon
Molly InnesLeslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.
How Sage’s marketing rethink drove a 12% revenue boost
Marketing Week ReportersBy overhauling its approach from B2B demand generation to human-centric brand building Sage changed perceptions, drove sales and improved its ROI.
P&G finance chief: Product ‘superiority’ has shielded brands from private label impact
Niamh CarrollThe consumer goods giant ‘reset’ its superior product portfolio, reducing the proportion of its products that are included in it, in order to fight ‘inertia’.
2023 marketing year in review: It’s been a bad year for…
Marketing Week ReportersFrom the purpose backlash and a crackdown on advertising vices to the decline of the meat-free category, 2023 has not been a good year for everyone in the marketing world.
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