Lowe create Vauxhall Movano campaign

Lowe has created a television campaign for the Vauxhall Movano heavy van, the first time a Vauxhall van has been advertised on TV since 1992. The ad will break on April 6 during a Champions League football match on ITV, and will run for a month. It shows a cowering apprentice who lights a match to find himself lost inside the cavernous expanse of the van, a development of the ‘seriously big’ theme used in outdoor and press advertising. As well as the recently launched Movano, Vauxhall is promoting its Combo light van on radio, with ads featuring the voice of magician Paul Daniels. Vauxhall holds 16 per cent of the commercial vehicle market, and has seen sales double over the past two years. Initiative Media bought and planned media for the campaign.


Boots launches Basics range to entice back superstore shoppers

Marketing Week

Boots is launching a range of value products, called Boots Basics, as part of a fightback against the low prices offered by supermarket rivals. The low-price health and beauty range has been introduced as part of an initiative to change people’s perceptions about the value for money that Boots offers. It follows the retailer’s “Lower […]

Gulf Air reviews media business

Marketing Week

Gulf Air is reviewing its media planning and buying account as the airline looks to drive revenues following the downturn caused by the conflict in the Gulf last year. The airline normally invests &£1.5 to &£2m in advertising in the UK, but scaled down its spend to &£100,000 last year as demand for flights to […]


    Leave a comment