Lowe md reviews his position
Lowe managing director Mark Cadman confirms he is reviewing his position at the agency. However, he confirms that he has not left the agency yet.
Lowe managing director Mark Cadman confirms he is reviewing his position at the agency. However, he confirms that he has not left the agency yet.
A US psychologist has cut the ground from under his own field with his facile conclusions. Iain Murray fêtes the achievements of a fabulous fifth-columnist
Vallance Carruthers Coleman Priest has created a £2m campaign to promote O2’s latest XDA model.
Scottish soft drinks company AG Barr has been rapped by the Advertising Standards Authority (ASA) for showing a group of streakers in a television ad for Irn Bru during a Saturday morning children’s programme. The advertisement, which features a policeman invading a football pitch being pursued by a group of streakers before being wrestled to […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.