Lowe managing director Mark Cadman confirms he is reviewing his position at the agency. However, he confirms that he has not left the agency yet.
A US psychologist has cut the ground from under his own field with his facile conclusions. Iain Murray fÃªtes the achievements of a fabulous fifth-columnist
Vallance Carruthers Coleman Priest has created a Â£2m campaign to promote O2’s latest XDA model.
Scottish soft drinks company AG Barr has been rapped by the Advertising Standards Authority (ASA) for showing a group of streakers in a television ad for Irn Bru during a Saturday morning children’s programme. The advertisement, which features a policeman invading a football pitch being pursued by a group of streakers before being wrestled to […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.