Lowe & Partners has created a television campaign for Diet Coke to support the brand’s on-pack Hollywood Premiere promotion. The ad features model Caprice driving a fork-lift truck.
Johnson & Johnson (J&J) is launching a Neutrogena Anti-Dandruff sub-brand in an effort to tackle Procter & Gamble’s (P&G) market-leading Head & Shoulders shampoo head-on.
Teletext has shortlisted I-Level, John Ayling & Associates, Vizeum and Zenith Optimedia for its £6m media planning and buying account. Incumbent Manning Gottlieb OMD has not been invited to repitch.
Laurel Pub Company has teamed up with buy-out firm Cinven to keep alive its hopes of buying Scottish & Newcastle’s pub estate.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.
Despite the explosion in digital content consumption and associated data, it’s becoming harder to measure campaign performance across channels in the digital age. Marketers need to compensate by combining data sets and reskilling themselves in techniques such as copy testing.
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