Lowe Worldwide launchs its first press and TV campaign for Electrolux
Lowe Worldwide is launching its first press and TV campaign for home appliance brand Electrolux. It will break across Europe this month.
Lowe Worldwide is launching its first press and TV campaign for home appliance brand Electrolux. It will break across Europe this month.
Nectar is expected to claim that it has signed up more than 50 per cent of UK households to its loyalty scheme when it celebrates it first anniversary next week.
Furniture Village is reviewing its £7m advertising account, held by Golley Slater. The furniture retailer has already drawn up an undisclosed shortlist, which does include the incumbent agency.
Unilever is to relaunch its Birds Eye frozen food brand in the UK – and across Europe – as part of a drive to reinvigorate sales. The move is being backed by a £60m advertising spend. As part of the relaunch, planned for next year, Birds Eye has called a European review of its advertising […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?