Carlsberg is accelerating plans to redirect its marketing budget to social media content and away from traditional channels such as TV after declaring its ability to prove the effectiveness of content marketing is closer to becoming a reality.
Twitter’s revenue more than doubled in 2013 as the slew of products it launched for marketers led to a surge in advertising income in the final quarter of the year but concerns over its profitability are likely to grow as losses widened and user growth slowed.
People may be starting to travel again but the threat of quarantine and fears over a second wave make rebuilding consumer confidence in the industry a difficult job.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
All too often brands are obsessed with what makes people different rather than looking for traits and behaviours they share.
Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic.