A year in loyalty, data and retail media
Loyalty programmes have moved up the agenda for many businesses over the past year, with this ‘loyalty surge’ also fuelling a boom in a new type of advertising – retail media. So what’s next?
Loyalty programmes have moved up the agenda for many businesses over the past year, with this ‘loyalty surge’ also fuelling a boom in a new type of advertising – retail media. So what’s next?
Half of all room nights booked in IHG hotels in 2022 were driven by its loyalty scheme, which has grown its membership 27% following its relaunch in April.
We take a look at how brands can reap the benefits of the metaverse while managing the possible risks.
CMO Yilmaz Erceyes says the growing campaign is helping to recruit new and younger consumers into Premier Foods’ brands for the first time with its informational approach.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.