Loyalty Management UK has developed a variant of its Nectar loyalty scheme for businesses, called Nectar for Business. Launch sponsors include Brakes, EDF Energy, Hertz UK, ICI Dulux Decorator Centres and Viking Direct.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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The postponement of the Tokyo Olympics and Euro 2020 tournament may have given sponsors time to rethink and restrategise, but a year on they want sports fans to start believing the hype.