The LTA (Lawn Tennis Association) has appointed Paul Keen as finance and commercial director, combining the roles for the first time. The LTA is looking to increase the sport’s popularity, particularly among young people.
Patak’s, the Indian food manufacturer, is reviewing its Â£1m media buying and planning business and has shortlisted Initiative Media, Starcom UK and incumbent MediaVest Manchester.
WCRS has created an integrated advertising campaign for high street bank Abbey, its first work since winning the account in March. The campaign, which will break on May 2, will have the new tagline ‘Abbey. More ideas for your money’.
English Heritage is to review its Â£1m advertising account after its contract with Clemmow Hornby Inge expired.
Senior marketers explain how they’re addressing the rising significance of real-time personalised consumer interactions, since it has shot up the list of priorities and challenges during the coronavirus lockdown
Marketers are often guilty of focusing on superficial innovations – they should be at the heart of efforts to develop totally different digital business models.
OS is synonymous with orienteering, bobble hats and mountains, but hopes a transformation that includes a new brand purpose and switch from a focus on products to customers will help improve brand equity and grow the business.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here