LTB launches new logo

London Tourist Board (LTB) is launching a new logo, Totally London, for use in its own campaigns and by promotional partners. The new imagery and strapline, based on a London street sign, has been devised by Abbott Mead Vickers.BBDO and will be used across a number of media channels. The Totally London icon makes its debut in a &£1.5m television and radio campaign from the Association of Train Operating Companies this week. The ads promote a ‘two-for-one’ ticket offer to London’s top tourist attractions and have been created by McCann-Erickson. LTB will launch its own domestic national press campaign in the spring and later in the year will target the US and other key overseas markets. The LTB received a &£7m funding package in December to help promote the capital.