Lucozade to give gym-goers a boost

Lucozade Hydro Active is launching an exercise program aimed at encouraging people to stay active during the winter months. The campaign aims to target gym-goers who take up exercise in the New Year, but lose motivation once the initial enthusiasm wears off.

The Lucozade Hydro Active Virtual Trainer, which launches at the end of the week, has been created by integrated agency Billington Cartmell (BCL) in partnership with FitPro and music by DJ, Nicky Holloway.

The workouts are free and are available on the GlaxoSmithKline brand’s new fitness site

It is being supported by an integrated campaign, which includes online, specialist press advertising, on-pack communication and point of sale material within gyms. MediaCom handled the media planning and buying.


MTV Networks revamps website after strong performance

Marketing Week

MTV Networks UK and Ireland is repositioning its website as a general music and entertainment portal for 16-34 year olds. It is revamping its site in the wake of a recent strong online performance. MTV reported that for December 2007 page impressions for its site were up 75% compared to December 2006, while there […]

Tresemme expands with three product line launches

Marketing Week

Alberto Culver is bringing out a raft of products in its Tresemme range as part of an expansion plan for the brand across Western Europe. The Colour Thrive, Thermal Recovery and Thermal Creations ranges will be launched next month supported by a TV campaign. Colour Thrive and Thermal Recovery lines include shampoos, conditioners and treatments […]

TUI repositions First Choice and Thomson away from package holidays

Marketing Week

TUI, the travel company, is repositioning its First Choice and Thomson holiday brands in a bid to target different segments of the travel market. The plans aim to shift the company away from selling “commodity” packaged holidays. The First Choice brand will become a more family-oriented brand while Thomson will target older, more affluent consumers. […]


    Leave a comment