Brands warned of ‘bumpy ride’ ahead as consumer confidence drops further
Lucy TesserasMarketers are being urged to take “centre stage” in helping brands understand consumers’ changing needs as the cost of living crisis continues to bite.
Lucy is the managing editor of Marketing Week, with overall responsibility for news and analysis, as well as setting the content agenda. She has a particular focus on career development, workplace culture and skills, and is also interested in marketing effectiveness, marketing strategy and the latest trends. Lucy joined at the end of 2012 as a features writer, before becoming features editor in 2016 and most recently deputy editor.
Marketers are being urged to take “centre stage” in helping brands understand consumers’ changing needs as the cost of living crisis continues to bite.
The brewer’s brand and marketing director has been promoted to CMO, with co-founder James Watt saying BrewDog is “committed” to developing its leaders as it looks to distance itself from claims it operated a “culture of fear”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the power of behavioural science in pricing to the most complained about ad of the year, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
While three measures have increased over the past month, consumer confidence is still deep in negative territory.
More than 20 marketing leaders from brands including Diageo, Kraft Heinz and Channel 4 have been selected for the programme, which is set up to help CMOs transition to CEO.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Advertising groups still believe the proposed ban on pre-watershed junk food ads will do nothing to tackle the root cause.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From marketers making the leap from B2C to B2B to celebrating success at the Marketing Week Awards, it’s been a busy week. Here is my take.
Aldi has been on a journey since entering the UK market 30 years ago, with its relentless focus on keeping prices down, commitment to British produce and a carrot called Kevin helping to propel the challenger to the top of consumers’ minds.
The Scottish brewer launched a campaign stating ‘First Russia, then Qatar. Can’t wait for North Korea’, but has again been urged to get its own house in order before taking aim at others.
Training and development is at the heart of Sky’s recently launched Marketing Excellence Programme, through which it hopes to encourage “restless” thinking and improve marketing effectiveness, while also attracting and retaining the top talent.
The supermarket is also locking the price of more than 100 products to help customers manage the rising cost of living this festive season.
Consumer confidence remains close to last month’s historic low as a combination of rising prices and political unrest take their toll.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Tag.