Confidence takes a knock as consumers brace for cost of living squeeze
Lucy TesserasRising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
Lucy Tesseras
Formula 1 marketing director exits
Lucy TesserasEllie Norman has stepped down from the role ahead of taking on a new challenge.
Unilever’s purpose problem and time as a metric: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From a major investor calling Unilever’s focus on purpose “ludicrous” to the importance of time, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
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McDonald’s launches loyalty scheme that rewards customers with Big Macs
Lucy TesserasMcDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry after spending as little as £15.
Starling Bank pulls Facebook advertising until it cracks down on financial fraudsters
Lucy TesserasThe online bank says it wants to prevent its customers from being scammed and protect its “brand integrity”, so will not advertise on Facebook or Instagram until the company stops financial fraudsters from profiting on its platforms.
Gousto’s CMO on building a marketing team from scratch
Lucy TesserasTom Wallis joined Gousto when it was a relatively unknown brand and established a marketing team from the ground up that has grown and evolved as the business has expanded.
The 2022 Agenda: CMOs have the opportunity to drive employee experience
Lucy TesserasAs we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
The 2022 Agenda: The need for upskilling rises as the war for talent intensifies
Lucy TesserasAs we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
Balancing skills and Tesco’s media play: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rise of retail media to building marketing teams for success in 2022, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Tesco’s Christmas ad cleared of causing ‘widespread offence’
Lucy TesserasWith more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
Tesco launches media platform for brands built on Clubcard data
Lucy TesserasTesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand changing consumer needs and deliver more relevant campaigns.
‘Keep it simple’: Camelot’s Keith Moor on the secret to being an effective marketing leader
Lucy TesserasAs Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.
Boots’ CFO: Don’t just have conversations with finance when it’s budget time
Lucy TesserasCFO Michael Snape and CMO Pete Markey agree strong relationships between marketing and finance are built on relentless communication, data and understanding how marketing fits into the broader agenda.
Marketing Room 101: It’s time to ban free pitches, hyper targeting and meaningless content
Lucy TesserasSir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer have made their cases for the marketing buzzwords, theories and jargon that must be banished from marketing.
Praise is the ‘most powerful weapon’ in any leader’s armoury, says Lorraine Heggessey
Lucy TesserasLorraine Heggessey, who has led transformation at high profile media brands including the BBC, says good leadership is built on communication, because there is “no point having the best strategy in the world if nobody knows what it is”.
Camelot’s Keith Moor scoops Marketer of the Year award
Lucy TesserasThe Camelot CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Masters awards 2021.