Brands warned of ‘bumpy ride’ ahead as consumer confidence drops further
Lucy TesserasMarketers are being urged to take “centre stage” in helping brands understand consumers’ changing needs as the cost of living crisis continues to bite.
Lucy Tesseras
BrewDog brings back CMO role as CEO promises to create ‘new type of business’
Lucy TesserasThe brewer’s brand and marketing director has been promoted to CMO, with co-founder James Watt saying BrewDog is “committed” to developing its leaders as it looks to distance itself from claims it operated a “culture of fear”.
Pricing power and breaking taboos: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the power of behavioural science in pricing to the most complained about ad of the year, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Consumer confidence remains depressed as marketers urged to ‘hold fast’
Lucy TesserasWhile three measures have increased over the past month, consumer confidence is still deep in negative territory.
CMOs taking part in The Marketing Academy’s 2023 Fellowship revealed
Lucy TesserasMore than 20 marketing leaders from brands including Diageo, Kraft Heinz and Channel 4 have been selected for the programme, which is set up to help CMOs transition to CEO.
The 2023 Agenda: Clarity needed on the government’s GDPR overhaul
Lucy TesserasMarketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Industry welcomes delay to junk food ad ban but claims it is still the ‘wrong policy’
Lucy TesserasAdvertising groups still believe the proposed ban on pre-watershed junk food ads will do nothing to tackle the root cause.
Celebrating success and going from B2C to B2B: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From marketers making the leap from B2C to B2B to celebrating success at the Marketing Week Awards, it’s been a busy week. Here is my take.
How Aldi’s dedication to low prices and a ‘humble’ carrot helped it become Brand of the Year
Lucy TesserasAldi has been on a journey since entering the UK market 30 years ago, with its relentless focus on keeping prices down, commitment to British produce and a carrot called Kevin helping to propel the challenger to the top of consumers’ minds.
BrewDog faces backlash as World Cup ‘anti-sponsor’ stunt branded ‘disingenuous’
Lucy TesserasThe Scottish brewer launched a campaign stating ‘First Russia, then Qatar. Can’t wait for North Korea’, but has again been urged to get its own house in order before taking aim at others.
‘Reset and rethink’: How Sky plans to make marketing ‘better’
Lucy TesserasTraining and development is at the heart of Sky’s recently launched Marketing Excellence Programme, through which it hopes to encourage “restless” thinking and improve marketing effectiveness, while also attracting and retaining the top talent.
M&S Food reunites French and Saunders for Christmas ad
Lucy TesserasThe supermarket is also locking the price of more than 100 products to help customers manage the rising cost of living this festive season.
‘Bewildering clash’ of politics and economics keeps consumer confidence rock bottom
Lucy TesserasConsumer confidence remains close to last month’s historic low as a combination of rising prices and political unrest take their toll.
Marketing Week Top 100 2022: The top marketers in regulated industries
Lucy TesserasMarketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Marketing Week Top 100 2022: The top marketers in media and telecoms
Lucy TesserasMarketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Tag.