At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rapid growth of FemTech brand Elvie to Morrisons and Asda’s focus on convenience, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the launch of the first ad for CBD on TV to the story behind Dove’s ‘Real Beauty’ campaign, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Isabel Graham takes on the head of marketing role in the UK and Ireland as former UK marketing boss, Marius Lang, leaves to become general manager for Lego Group in Benelux.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Being right will only get you so far. In order to have a positive impact, junior marketers must do their research and back up any call they make with evidence – that way the CMO can’t help but listen, says CRUK’s Philip Almond.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From overcoming the division between brand and performance to Giffgaff’s vision for a fully flexible future, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
KFC’s UK and Ireland CMO will take over the chief customer officer role at Asda in October.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the value of being an outsider to the story of how the England football team got its first sponsor, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Former marketers outperform CEOs from nearly all other backgrounds when it comes to being socially responsible, inclusive and having a strong strategy and long-term vision.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.
Being able to take advantage of opportunities and overcome challenges starts with having a solid marketing strategy in place, which Boots CMO Pete Markey says might sound basic, but without the right foundation it’s easy to get blown off course.
Despite proving the correlation between customer and commercial, Direct Line Group’s Mark Evans says customer orientation is “not natural to everybody” so the business has to constantly “fight that tide”.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From understanding where you can add value to Sports Direct’s brand building endeavour, it’s been a busy week. I’m stepping in for Russell again this week, so here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the strategy behind Budweiser’s UK hard seltzer launch to John Lewis’s focus on “enhanced value”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.