At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of burnout to Santander UK’s first B2B TV campaign, it’s been a busy week. Here is my take.
In the week since launching Suki’s Steps, Suki Thompson, the founder of Let’s Reset and Oystercatchers, has already raised £72,000 for Macmillan Cancer Support.
Claire Pointon is set to take over as UK and Ireland managing director of Just Eat.
Company says it will look for ways to regain “brand heat” amid fallout from termination of Kanye West partnership.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise in employer branding among B2B brands to the decline in social media ad spend, it’s been a busy week. Here is my take.
Tesco’s Emily Wells joins the John Lewis Partnership as head of loyalty to develop a new pan-partnership loyalty proposition, which is expected to launch in 2024.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From TSB revealing its first brand character to Tango reviving its famous tagline, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the latest thinking on marketing effectiveness to Mars’s CEO calling attacks on brand purpose “nonsense”, it’s been a busy week. Here is my take.
Consumer confidence increased slightly in March, but as people continue to grapple with sky-high food prices and energy bills there are no “compelling signs” things are going to improve any time soon.
He takes on the CMO role at Nomad Foods after three years running Birds Eye’s UK and Ireland business.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From social media being revealed as the most overrated skill to calls for workplace equality on International Women’s Day, it’s been a busy week. Here is my take.
Data from YouGov’s BrandIndex reveals the improvements Greggs made in its value perception, consideration and purchase intent last year, as the business reports a 23% uplift in sales to £1.5bn.
The trade down to own label “shows little sign of stopping”, according to Kantar’s latest data, with Aldi and Lidl also continuing to steal market share.
Marketers with skills in digital and strategy are also in high demand, according to LinkedIn, which reveals marketing is one of the most sought after skills businesses are looking to hire for generally across all functions.
The Danish brewer reported operating profit growth of 13.2% to DKK 11,470m (£1.38bn) for 2022, with organic revenue up by 15.6%.