At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From marketers making the leap from B2C to B2B to celebrating success at the Marketing Week Awards, it’s been a busy week. Here is my take.
Aldi has been on a journey since entering the UK market 30 years ago, with its relentless focus on keeping prices down, commitment to British produce and a carrot called Kevin helping to propel the challenger to the top of consumers’ minds.
The Scottish brewer launched a campaign stating ‘First Russia, then Qatar. Can’t wait for North Korea’, but has again been urged to get its own house in order before taking aim at others.
Training and development is at the heart of Sky’s recently launched Marketing Excellence Programme, through which it hopes to encourage “restless” thinking and improve marketing effectiveness, while also attracting and retaining the top talent.
The supermarket is also locking the price of more than 100 products to help customers manage the rising cost of living this festive season.
Consumer confidence remains close to last month’s historic low as a combination of rising prices and political unrest take their toll.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Marketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Marketing Week reveals the top 10 marketers in travel, leisure and hospitality, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Marketing Week reveals the top 10 food and drink marketers, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Marketing Week reveals the top 10 marketers in consumer goods, technology and automotive, part of our Top 100 Most Effective Marketers, sponsored by Tag.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down memory lane with nostalgia brands, it’s been a busy week. Here is our take.
While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation.
John Lewis has repositioned the brand under the ‘For all life’s moments’ promise, which it will be backing with a major new campaign, as part of its five-year turnaround plan.