Subscriber Exclusive 
‘Anti-social’: Why Lush is resurrecting its social media ban
Chief digital officer Jack Constantine tells Marketing Week about the beauty retailer’s plans to come off social media for the second time, why it has decided to make a stand and what went wrong the first time round.
It was in 2019 that Lush first decided to take a stand against social media companies by removing its brand from their platforms, tired of “fighting” with algorithms and desperate to have more direct conversations with its customers.
