Viewed by analysts as a bellwether for the luxury market, LVMH’s earnings for 2022 suggest the most affluent consumers are willing to continue spending through inflation.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.
Hotel Chocolat’s CEO Angus Thirlwell says further digitisation of the brand is planned but he believes physical stores still provide a good channel for brand building.
Ralph Lauren turned to data to learn more about its customers and wean them off a diet of discounts.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Online shopping platform Farfetch has ramped up investment in a new campaign and brand identity, as it looks to capitalise on soaring demand for luxury fashion post-lockdown.
Shortening the fashion industry’s global catwalk calendar would be a trendsetting statement of intent that shows the couture houses are ready to take responsibility for their environmental impact.
British luxury brands are showing their resilience in the face of ongoing Brexit uncertainty by focusing on global growth, tapping into their authentic heritage and joining forces to support the wider community.
The vegan trend is impacting more than just food, with a growing demand for natural beauty products pushing brands to think outside of the box.
Benefit is updating its brand positioning to ensure it is relevant among a new wave of consumers looking for inspiration rather than aspiration and as it faces growing competition from direct-to-consumer brands.
The luxury department store’s first chief marketing and customer officer is instead championing a customer-centric approach based on personal interactions and elevating the in-store experience beyond the high street as it looks to win “the race to the top”.
De Beers has overhauled its corporate identity and how it communicates internally in an attempt to find a common purpose across the business, which stretches from diamond mining to selling luxury jewellery.
US premium lifestyle brand Shinola is using technology to help create a ‘singular’ customer experience but says it must not lose sight of the importance of a human touch.
Comber faces a new challenge at Oyster, a brand with a history in the luxury yacht space but which had to be rescued from administration earlier this year.