LV= appoints former O2 marketer Keers

Insurance company LV= has moved to bolster marketing expertise on its board by appointing former O2 marketer Cath Keers as a non-executive director.


Keers spent six years as marketing director at O2 until switching to customer director with responsibility for customer service strategy in 2006.

Mike Rogers, LV= group chief executive says her “strong marketing experience” will “bring some excellent insight to the board.”

Her appointment comes three months after it emerged that group marketing director David Radford had left the company with oversight for marketing shifting to individual business units.

Keers is also a non-executive director of the Royal Mail group, Telefonica and the Children’s Mutual.



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