Lycos Europe first to offer customers gigabyte storage service

Lycos Europe has become the first major e-mail specialist to offer a one gigabyte storage service to consumers. Lycos Mail Personal 1GB, which costs &£3.49 a month, will be ad-free, ‘fully secure’ and use the latest anti-spam and anti-virus software.


KoS brings out ‘magnetic’ gels

Marketing Week

Male grooming company King of Shaves is to launch a range of magnetic shaving gels as part of its challenge to market leader Gillette in the shaving preparations market. The company plans to launch the first product in the “Magna-gel” range of shaving products in September, with more slated for release later in the year. […]

Experience is the best way to win customers

Marketing Week

I read Alan Mitchell’s article (MW May 13) with interest and, while I agree with the majority of J Walker Smith’s and Alan’s comments, I am surprised that a key and growing element of the communications mix seems to have been overlooked. With revenues amounting to more than $100bn a year, experiential marketing is providing […]

Flirting with disaster?

Marketing Week

The past few years have seen the number of complaints about sales promotions in the UK soar. But, what is the best way to avoid disasters like the Hoover free flights fiasco? By David Benady


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