Lycos Europe has become the first major e-mail specialist to offer a one gigabyte storage service to consumers. Lycos Mail Personal 1GB, which costs &£3.49 a month, will be ad-free, ‘fully secure’ and use the latest anti-spam and anti-virus software.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.