Lycos Europe has suspended the distribution of its anti-spam program, Make Love not Spam, after an estimated 100,000 downloads. The program, which doubles as a screensaver, effectively launches a ‘Distributed Denial of Service’ attack on spamming sites, and is thought to have forced at least two of them to shut down when their servers were overloaded. Critics in the internet industry say Lycos’ program was potentially as dangerous and unethical as the spamming it was designed to combat.
Ellie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
Hotel Chocolat has grown revenues by 40% in the first half of its financial year, with its digital strategy, subscription offer and loyalty scheme driving customer acquisition in all markets.