Lycos Europe has suspended the distribution of its anti-spam program, Make Love not Spam, after an estimated 100,000 downloads. The program, which doubles as a screensaver, effectively launches a ‘Distributed Denial of Service’ attack on spamming sites, and is thought to have forced at least two of them to shut down when their servers were overloaded. Critics in the internet industry say Lycos’ program was potentially as dangerous and unethical as the spamming it was designed to combat.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.