Lynx Dry TV ads trigger complaints

The new TV ad campaign for Lynx Dry – in which a man literally showers women with sweat every time he lifts his arms – has triggered a series of complaints to the Advertising Standards Authority, which is considering whether to launch a full investigation.

While most of the complaints are from viewers who found the ad offensive, at least one suggests it is insensitive to people who suffer from a medical condition called hyper hydrosis, or excessive and uncontrollable sweating.

The ad was actually created by Lynx’s Argentinian ad agency VOP, and adapted for UK TV and cinema showing by Lowe London.

The ad begins with a woman remembering the early stages of her romance with her boyfriend, saying how his excessive sweating nearly caused her to end it.


All Bar One delists Magners for Aspall

Marketing Week

Magners, the Irish cider brand credited with rejuvenating the moribund UK cider market, is being delisted by leading bar chain All Bar One in favour of Aspall Cider, effective from the end of this month.

A day in the life of Emma Ihsan

Marketing Week

Company: Loyalty Management UK Job title: Relationship Executive – Business to Business What keeps you busy all day?: Looking after our Nectar for Business sponsors. The Nectar for Business team (including me) works with them to develop and impl…


    Leave a comment


    Got a question?