Lynx sets out cheeky apology for banned ad

Lynx has unveiled a cheeky riposte to the advertising watchdog ruling banning its latest ad campaign with an online video apology featuring glamour model Lucy Pinder.


The video, which the brand hopes will go viral, sees Pinder fully clothed wearing a long sleeved woolly jumper, returning props used in the original Lynx ad including cheerleader pom poms and a monkey toy.

She apologises for any offence caused by the online Lynx ad while a breaking news style ticker tape runs across the bottom stating: “Lynx apologises for any offence caused”.

The apology video has been developed by ad agency TMW, which created the original online campaign starring Pinder, banned by the Advertising Standards Authority earlier this week after 14 complaints that it was degrading to women and unsuitable for children.

A separate poster campaign for Lynx was also banned for the same reasons.


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Lucy Handley

Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.


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