Changing a habit of a lifetime is something that fashion designer Anya Hindmarch attempted with the launch of a bag she produced in conjunction with social change movement We Are What We Do.
The Annual: Marketers must talk to board members in language they understand to demonstrate the effectiveness of marketing spending and secure future investment, according to Aviva’s marketing chief.
Panasonic is to sponsor movies on Sky’s 3D channel as part of a £10m push for the technology in the run-up to Christmas.
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In the latest episode of Marketing Week’s podcast series, Patagonia marketing director for Europe, Alex Weller, discusses how businesses can live up to their purpose and what a Joe Biden administration means for the global climate crisis.
In a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business.
Search data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign.