How marketing reduced plastic bag use while creating a desirable product
Marketing WeekChanging a habit of a lifetime is something that fashion designer Anya Hindmarch attempted with the launch of a bag she produced in conjunction with social change movement We Are What We Do.
Aviva: Marketers need to “hold hands” with finance chiefs
Russell ParsonsThe Annual: Marketers must talk to board members in language they understand to demonstrate the effectiveness of marketing spending and secure future investment, according to Aviva’s marketing chief.
Panasonic pushes 3D with Sky sponsorship
Russell ParsonsPanasonic is to sponsor movies on Sky’s 3D channel as part of a £10m push for the technology in the run-up to Christmas.
‘Funnel juggling’ is the answer to marketing effectiveness
Mark RitsonIt’s well established that brands need both long- and short-term marketing to be effective, but you’ve still got to decide between the three options for how to use them.
Next reinstates marketing investment after £21m lockdown saving
Charlotte RogersThe high street retailer, which saved £21m by turning marketing off during lockdown, is ramping up its investment as it looks to learn the lessons of Covid-19.
John Lewis poised to unveil ‘modernised brand purpose’
Matthew ValentineJohn Lewis chairman Sharon White kicks off a review of the brand purpose in a bid to gain a deeper understanding of the issues motivating customers.
Tesco, ITV and BT Sport win top prizes at the Marketing Week Masters Awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Tesco, Grand Prix winner ITV, and ITV CMO Rufus Radcliffe, who has been crowned ‘Marketer of the Year’.
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