How marketing reduced plastic bag use while creating a desirable product
Marketing WeekChanging a habit of a lifetime is something that fashion designer Anya Hindmarch attempted with the launch of a bag she produced in conjunction with social change movement We Are What We Do.
Aviva: Marketers need to “hold hands” with finance chiefs
Russell ParsonsThe Annual: Marketers must talk to board members in language they understand to demonstrate the effectiveness of marketing spending and secure future investment, according to Aviva’s marketing chief.
Panasonic pushes 3D with Sky sponsorship
Russell ParsonsPanasonic is to sponsor movies on Sky’s 3D channel as part of a £10m push for the technology in the run-up to Christmas.
Marketoonist on omnichannel
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
This Much I Learned: Patagonia’s Alex Weller on the power of purpose
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Patagonia marketing director for Europe, Alex Weller, discusses how businesses can live up to their purpose and what a Joe Biden administration means for the global climate crisis.
Does market research need to ‘loosen up’?
Matthew ValentineIn a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business.
Search data is a gold mine for marketing strategy
Grace KiteSearch data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign.
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