M2M and Tri-Direct win 2m nip’n’tuck task

M2M and Tri-Direct have been appointed to handle the £2m media planning and buying account for cosmetic surgery provider Transform Medical.

The agencies were appointed following a five-way pitch which also included MediaVest Manchester. M2M will handle the company’s core media spend in TV, press and online, while Tri-Direct will be responsible for the brand’s media inserts, direct mail and door drops. It will also be tasked with looking at innovative uses of additional media across a variety of channels.

Tri-Direct’s media director Lucy Stafford says: “Transform Medical went for our inventive approach to media planning and was refreshed by the unusual ideas we came up with outside their core media mix.”

Transform Medical is Britain’s largest cosmetic surgery group and has clinics all over the UK, from Glasgow to London. The company was set up 30 years ago and has treated more than 150,000 people.

Hampshire-based Tri-Direct won the £2m media planning and buying account for Vue Cinemas earlier this year (MW June 22). The business was previously handled by MediaCom.

Tri-Direct was briefed to raise Vue’s profile across the UK and build it into a leading brand. Vue has since started a major campaign using direct marketing, outdoor, bus wraps, radio ads, regional press and online activity.

M2M also added to its client list recently when it picked up Build-A-Bear Workshop, a US-owned chain of stores where customers can create their own toys.