Kelvin MacKenzie, chairman and chief executive of TalkSport-owned The Wireless Group, plans to take the radio company private, five years after it floated. The &£100m deal is understood to be backed by private equity house Veronis Suhler Stevenson and the group’s existing investors.
Maiden Outdoor is partnering US outdoor agency Titan in its bid for the London Underground advertising contract. Titan is headed by Bill Apfelbaum, who won the original LU contract for his agency TDI, then bought by Viacom.
Mineral water is being consumed at an ever-increasing rate in Britain, and the trend is showing no signs of slowing as younger consumers continue to bolster the market
The Evening Standard is preparing its first television advertising since Mike Anderson was appointed managing director in 2002. It is creating a series of bursts to promote its supplements, beginning with a three-week TV campaign for ES magazine. The TV activity, created by Banc, launches on February 21 and runs each Wednesday, Thursday and Friday […]
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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