Macmillan campaign to raise awareness of support services

Macmillan, the cancer support charity, is launching a campaign to raise awareness of its services and how to access them. The two-month campaign launches on October 1.

The charity has concentrated on issues of isolation and financial hardship – two of the problems it says people living with cancer face – and it hopes to recruit 17,500 new supporters from the campaign.

The TV campaign, which has been created by ad agency Arthur, has a series of execution using everyday objects, such as a football and a clock with the word “cancer” written on them. The final execution reads: “With Macmillan’s support, things can – and do – get better. Some days it’s not all about cancer, it’s about life.”

The campaign will launch with a TV ad and uses “live action”, rather than Macmillan’s trademark silhouettes. It will be supported by ads across press and outdoor. A direct marketing campaign will launch on October 13.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now