Madness slow the pace for Kronenbourg ad

https://www.youtube.com/watch?v=WJdn9jrQ_dA

Eighties pop band Madness are the latest musicians to appear in beer brand Kronenbourg 1664’s “slow the pace” marketing campaign.

The band will be seen performing a slowed-down version of their 1980 hit “Baggy Trousers”. The ad was created by BBH.

The “slow the pace” campaign pushes the beer as a drink to be savored slowly. The Madness ads follow activity that featured rocker Lemmy performing high-octane hit Ace of Spades”.

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