Madness slow the pace for Kronenbourg ad

Eighties pop band Madness are the latest musicians to appear in beer brand Kronenbourg 1664’s “slow the pace” marketing campaign.

The band will be seen performing a slowed-down version of their 1980 hit “Baggy Trousers”. The ad was created by BBH.

The “slow the pace” campaign pushes the beer as a drink to be savored slowly. The Madness ads follow activity that featured rocker Lemmy performing high-octane hit Ace of Spades”.


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