Maggie Chan Jones, CMO at SAP, on leading the way for women in the tech sector
The software group’s marketing boss talks diversity, strategy and nurturing talent.
Adobe’s global CMO on what it takes to forge a career in technology marketing
Lucy TesserasAnn Lewnes, executive vice-president and CMO at Adobe, shares the moments that have shaped her career and led to her heading up marketing at a company that made $4.8bn (£3.3bn) in sales last year.
How brands are rebalancing the gender divide
Charlotte RogersFrom getting closer to customers to driving innovation, the business case for bringing women into the boardroom is becoming stronger than ever. The next in Marketing Week’s diversity series explore the benefits of gender equality.
Manchester City invests in data to support global brand-building charge
Jonathan BaconManchester City FC is aiming to coordinate marketing activities and data sharing across its growing ‘family’ of sister clubs around the world by signing a major new technology deal with cloud software provider SAP.
Mars Petcare on taking its support of the LGBT community ‘to the next level’
Charlotte RogersThrough an on-pack takeover of Dreamies, the pet care giant is looking to drive awareness of its LGBT Foundation partnership and power its internal “inclusion first” strategy.
UK brands urged to drive ‘meaningful innovation’ to arrest declining value
Manny PhamUK brands are encouraged to dial up their innovation and creativity, responding at pace to the trends caused by Covid-19, or risk diminishing value.
How ‘data disconnection’ costs brands billions in growth every year
Marketing Week PartnerA breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences.
Ikea’s Peter Wright takes over as Specsavers CMO
Michaela JeffersonWright replaces Katherine Whitton, who announced her departure from the Guernsey-based business late last year.