Maggie Chan Jones, CMO at SAP, on leading the way for women in the tech sector
The software group’s marketing boss talks diversity, strategy and nurturing talent.
Adobe’s global CMO on what it takes to forge a career in technology marketing
Lucy TesserasAnn Lewnes, executive vice-president and CMO at Adobe, shares the moments that have shaped her career and led to her heading up marketing at a company that made $4.8bn (£3.3bn) in sales last year.
How brands are rebalancing the gender divide
Charlotte RogersFrom getting closer to customers to driving innovation, the business case for bringing women into the boardroom is becoming stronger than ever. The next in Marketing Week’s diversity series explore the benefits of gender equality.
Manchester City invests in data to support global brand-building charge
Jonathan BaconManchester City FC is aiming to coordinate marketing activities and data sharing across its growing ‘family’ of sister clubs around the world by signing a major new technology deal with cloud software provider SAP.
Marketoonist on flipping the script
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Value of UK brands falls amid warnings they could disappear from global list
Matt BarkerThe top 10 remains almost unchanged from last year, while the highest risers and newcomers reflect a year of trauma and transformation.
From Beats by Dre to Saudi Arabia: One marketer on discovering the ‘challenge of a lifetime’
Charlotte RogersA thirst for new experiences has inspired Danielle Atkins to travel the world from Russia to Saudi Arabia via brands such as Beats by Dre and Kodak. Now as CMO of the Diriyah Gate Development, she believes she has uncovered the “challenge of a lifetime”.
The best of Marketing Week at the Festival of Marketing
Russell ParsonsFrom 10 years of Mark Ritson to case studies in effectiveness, the Marketoonist on employing humour in ads to the inside track on Tesco and Patagonia’s brand strategy, here are some of the highlights of Marketing Week at the Festival of Marketing.