Magic back on top as Capital gains

RAJAR: Magic has regained its position as the number one commercial radio station in London in terms of reach, according to the latest audience listening figures from RAJAR.

Bauer’s station moved back in to first place in the three months to 30 September with 2.15 million listeners per week, up 5% on the previous quarter and 7% on the same period last year.

The station’s share of London’s commercial market also increased, up to 6.7% in quarter three from 6.4% in the second quarter.

Global’s Capital 95.8 took the second spot in the capital in terms of listeners. It grabbed 2.13 million in the quarter, a 10.6% increase on the second quarter and 16.9% on the same period last year.

The station now has a 5.3% share, its highest in six years.

Heart, which held the top spot in the last quarter, dropped to 2 million listeners, but maintained a 5.3% share matching that of Capital.

Bauer’s Kiss 100 FM also lost listeners over the quarter with a 4.2% drop to 1.77 million, but made a 13.3% gain year on year.

Talk station LBC 97.3 saw listener numbers increase 2.3% to 928,000.

At breakfast, Capital’s Johnny Vaughan and Lisa Snowdon remain the top commercial breakfast draw in the capital.

The pair registered 1.15 million listeners in the quarter, up from 1.12 million last quarter and 1.03 million last year.

Heart’s Jamie Theakston and Harriet Scott gained in second place with 834,000 listeners, down from 925,000 in the previous quarter but beating the 816,000 registered a year earlier.

Magic’s Neil Fox (pictured) replaced Kiss as the third biggest breakfast show, with 787,000 listeners, down on the second quarter but up slightly on the third quarter of last year.

Kiss 100 pairing Rickie and Melvin dropped to fourth place attracting 669,000 listeners, down on the previous quarter but up from the 611,000 registered last year.

Elsewhere in London, LBC 97.3’s Nick Ferrari registered 627,000 up from 576,000 in the previous quarter and 553,000 on the same period last year.

Recommended

The viewpoints

Marketing Week

Click here to read the cover feature: Grim view of marketers across the board Click here to read marketers respond to the accusations The commercial director and former marketing directorAccusation: Marketers failing to understand the bottom line I jokingly describe marketers as coming in one of two buckets. There are the ones who are brilliant […]

Comments

    Leave a comment