Magliano takes strategic role at Dyson

Former London 2012 marketing chief David Magliano has joined Dyson as a non-executive director. He will advise the company on its marketing strategy and work closely with global marketing director Clare Mullin.

Magliano, who was awarded an MBE in recognition of his efforts to help secure the Olympic Games for London, joins Dyson as it extends into new markets, including Canada and South Africa.

He says: “These are exciting new times for Dyson. Every new country and every piece of new technology is another opportunity.”

It is the second non-executive directorship Magliano has taken since leaving London 2012, a role for which he won the Marketing Week Effectiveness Awards Grand Prix – together with London 2012 chief executive Sir Keith Mills – in 2005.

Earlier this year, Magliano joined online retailer Glasses Direct to advise the company on its marketing strategy and brand image.

A former Ogilvy & Mather ad man, Magliano was taken on by HHCL & Partners to launch budget airline Go, before being poached by the airline’s chief executive Barbara Cassani to head Go’s marketing operations.

After a stint as sales and marketing director at easyJet, Magliano was again persuaded by Cassani, who was by then heading London’s Olympic bid, to join her as marketing director.

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