Magliano takes strategic role at Dyson

Former London 2012 marketing chief David Magliano has joined Dyson as a non-executive director. He will advise the company on its marketing strategy and work closely with global marketing director Clare Mullin.

Magliano, who was awarded an MBE in recognition of his efforts to help secure the Olympic Games for London, joins Dyson as it extends into new markets, including Canada and South Africa.

He says: “These are exciting new times for Dyson. Every new country and every piece of new technology is another opportunity.”

It is the second non-executive directorship Magliano has taken since leaving London 2012, a role for which he won the Marketing Week Effectiveness Awards Grand Prix – together with London 2012 chief executive Sir Keith Mills – in 2005.

Earlier this year, Magliano joined online retailer Glasses Direct to advise the company on its marketing strategy and brand image.

A former Ogilvy & Mather ad man, Magliano was taken on by HHCL & Partners to launch budget airline Go, before being poached by the airline’s chief executive Barbara Cassani to head Go’s marketing operations.

After a stint as sales and marketing director at easyJet, Magliano was again persuaded by Cassani, who was by then heading London’s Olympic bid, to join her as marketing director.


Heinz hands 10m ad account to McCann and M&C

Marketing Week

Heinz has appointed McCann Erickson and M&C Saatchi to handle its 10m advertising account in a blow to Beattie McGuinness Bungay, the only roster agency left in the pitch. McCann will handle the majority of the business, including baked beans and tomato ketchup, and M&C will work on the Amoy brand and new products.

Branson calls for action over BSkyB’s ITV stake

Marketing Week

Sir Richard Branson has called on the Office of Fair Trading to intervene after satellite broadcaster BSkyB bought a stake in ITV. Sky bought 17.9% of ITV shares for £940m on Friday, which Branson believes was a way of spoiling a move by cable operator NTL to take over ITV. Branson, NTL’s biggest stakeholder, says […]

Marketing Week/Michael Page Marketing: Top Employer Survey: All down to sex appeal?

Marketing Week

A career in marketing has always been a popular choice, but in the current candidate-driven market employers are having to do more and more in order to recruit and retain high quality employees. This is the second annual survey that Michael Page Marketing has conducted in association with Marketing Week and it is great to be involved again. The 2006 survey has been completed by more than 1,000 marketing professionals from throughout the UK. The findings highlight the most desired companies to work for, and illustrates the most important factors that attract candidates to a job be it salary, career development or the brand. Read more of Richard Vickers’ introduction here For the full survey click here


    Leave a comment