MagneticNorth has created the first television advertising for Coca-Cola Enterprises lunchbox juice drink Capri-Sun. The campaign is exclusive to Nickelodeon and invites children to design a creature to feature in a future phase of marketing activity.
The Wall Street Journal Europe has appointed Dominic Samuelson to the newly created post of director of corporate development. His remit is to create and develop sponsored packages and branded events for the newspaper.
Coty is to extend the Adidas brand with a deodorant, body spray, aftershave and shower gel fragrance called Urban Spice. TV ads, created by J Walter Thompson, breaks in September.
L’OrÃ©al is to launch a male grooming range at the beginning of next year to challenge Nivea for Men. Known as LancÃ´me Homme in France – where it launched last week – the range includes two cleansing products, two shaving products, two aftersha
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.