Maher Bird Associates has developed the first TV advertising campaign for EDF Energy, to raise awareness of the company’s three regional retail brands – London Energy, Seeboard Energy and Sweb Energy. The ads will be appropriately branded in each region and the campaign breaks on April 18.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.