Maher Bird Associates has strengthened its staff following recent account wins, recruiting the creative team of Sarah Pilkington, former creative group head at Clark, McKay & Walpole, and David Read, a former creative head at Proximity. Paul Vallois has been recruited from Baber Smith as business development director.
Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term.
Critics might scorn the fit but consumers care little about corporate ownership, and acquiring the Debenhams brand at a knockdown price helps Boohoo target more profitable customers.
The Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action.
The broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab.