Maher Bird Associates
Maher Bird Associates has created a press campaign for the August launch of the Smart special edition city-coupé, the Brabus. The campaign runs in men’s magazines and the motoring press.
Maher Bird Associates has created a press campaign for the August launch of the Smart special edition city-coupé, the Brabus. The campaign runs in men’s magazines and the motoring press.
E! Networks, a producer and distributor of entertainment news, has appointed Claire Kirkland, a former head of marketing at Flextech Television, as director of marketing and operations for Europe, Middle East and Africa.
EMAP Performance is scaling back its interactive team to focus on digital radio, ticketing and mobile content. The Q, Kerrang! and Smash Hits! sites will no longer carry advertising and some redundancies are expected to follow.
The National Magazine Company (NatMags) is launching a shopping magazine titled shop! next month. The handbagsizes glossy will hit the shelves on August 8 and will be sold with the September issue of Company. The second issue of the magazine will follow in spring next year, with a view to launching shop! as a regular […]
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.