Maiden Outdoor has won the contract to sell the advertising at all First Group railway stations. The contract is the first rail contract to be renewed since privatisation in 1998.
IPC Media has promoted group marketing director Philippa Brown to managing director of IPC tx, the TV magazines division. She replaces Caroline Ward, who has been made managing director of IPC Connect, the women’s weeklies group.
Classic FM TV is to begin carrying advertising from today (Wednesday). BMW, Sony and British Airways are among the first brands to book airtime through sales house Interactive Digital Sales.
Kwik-Fit has appointed BMP DDB to handle its Â£4m ad business. The account moves from Faulds Advertising.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.