Maiden, the outdoor specialist, has signed a ten-year deal, estimated to be worth &£22.5m in advertising revenues, with property developer Lend Lease. The contract covers shopping malls such as Bluewater in Kent.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
