Maiden has warned the City that there has been a downturn in sales for the first six months of 2005 and it is predicting an operating loss for that period. The company says the drop is due to a slowdown in the advertising market and a delay in sealing the Network Rail roadside billboard deal until May.
Beleaguered water company Severn Trent Water has handed all marketing responsibilities for the group to director of customer relations Jonathan Bailey, following the departure of Nic Budden. Budden, who was in charge of marketing, resigned as managing director of Severn Trent’s retail services division following an investigation into his CV and references. This is thought […]
Penta, the “ultra-premium purified drinking water” drunk by A-list celebrities including Sting and Cameron Diaz, has been forced to withdraw from the UK market by trading standards authorities. Its UK managing director Debbie Flint received notification earlier this month from the Food Standards Agency, which confirmed Penta’s formulation does not comply with bottled water legislation […]
Zenith Optimedia America’s chief executive Rich Hamilton is thought to have left his position for ‘personal reasons’.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.