Mail Online holds top spot in April ABCE results

Mail Online retained top position as the most read newspaper online for the third month in a row, with a daily average of 2.37m unique users in April, according to ABCE figures released today.

The Guardian follows with a daily average of 1.83m unique users, while The Telegraph ranks third with 1.58m.

The Mail Online is the only publisher to see a monthly increase – 3.4% – while The Guardian dipped 4.41% and Mirror Group Digital saw a decrease of 7.28%.

Figures have risen year on year for all online publishers, with Mail Online reporting the most marked increase in unique users: almost 75%, from 1.36m last year.

News International remains unaudited following its withdrawal from ABCE figures in April, ahead of the introduction of its paywall earlier this week.

ABCE introduced daily average figures into its monthly multi-platform report in February after titles including The Guardian and The Mirror called for the industry to focus less on monthly users.

The current system adds each day’s total traffic to give a monthly total, which is then divided by the number of days in the month for the daily average. Under the previous monthly figures, The Guardian was the most popular website with 35.8m unique users, but fell to second place with a daily average of 1.9m.

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